The Lukhanyo Mdingi label aims to showcase cross-cultural references through its pieces, creating a visual language that tells a contemporary story based on its African Heritage.
With modern design & silhouettes, our approach to conceptualisation is consistent & seamless. We believe in the essential benefits of authentic storytelling while uplifting of our African Landscape & Fashion Infrastructure.
The acronym A.T.I.F.Y -Africa This Is For You, becomes the true reflection of our intention.
Using collaboration & the art of storytelling as a means to nurture and uplift our creative landscape, it's to our belief that our chosen medium can be used to create an ethical fashion community in the world and reflect on the power of a collective over the individual.
Through the release of strong suppressed emotions, the PURGATION Spring/Summer 17' Collection becomes a personal representation of identifying and countering censored consciousness. Looking at our African backdrop as a source of inspiration, we conceptualised this seasons collection on the artisanal tapestries of our indigenous African Iconography & Print-Work. The aim is to identify a true reflection and expression on the desire of a contemporary interpretation of our African heritage. Creating three distinct prints that coexist in one another; The precisely designed pieces seamlessly flow into a nostalgic African narrative that celebrates the history and the power of storytelling. It was imperative for us to approach the sensitive subject with a well informed background, creating timeless pieces that evokes a modern identity that coincides here in the heart of Africa.