SELFI is a Cape Town based ready-to-wear fashion label with a keen interest in exploring the multidimensional parts of the self. Through founder and Creative Director Celeste Lee Arendse's interest in various parts of the self, art, architecture, contemporary culture, she has found her own way of creating bespoke ready to wear every day pieces that exudes sophistication, comfort with distinct elements of play.
The collections are defined by Celeste Lee Arendse's signature juxtaposing design and attention to detail, with an emphasis on easy wearable apparel, deconstructed shapes and custom designed fabric prints. The collections now cover men's and women's ready-to-wear, and accessories. All items are produced in house in Cape Town South Africa. SELFI only supplies stores that share similar values as the brand itself, stocking stores that house only locally and ethically produced products.